Project
Details
Fun storytelling that imagines the magic behind Shady Rays replacement policy that demonstrates they "always have your back".
Challenge
Come up with a concept that touts Shady Rays one of a kind replacement guarantee while also paying homage to the Shady Rays staff behind the scenes that are proud of the glasses they create and sell.
Goal
Create awareness of the Shady Ray guarantee while still merchandising the product.
Result
Fun spots that increased awareness on social and other channels as well as got some fun praise for the entertainment. Effictively able to reach larger audiences by using celebrity endorsees within commericals.
